Mr. Sandwich is a local sandwich takeaway shop with a big personality. Rooted in hand-crafted flavour and a love for the classics, the brand blends nostalgic charm with modern edge. The visual identity centres around a hand-drawn sandwich character—Mr. Sandwich himself—bringing humour, approachability, and a touch of retro fun to every touchpoint. Our goal was to create packaging that feels memorable, street-savvy, and instantly loveable.